I have an Aussie grill, that I bought about six years ago. We grill out at least once a week, often two or three times – big beef-eaters we are.

I paid about $200 for this grill when I bought it, and over the years, parts of it have worn out.

When that happens, I call the company, and ask about purchasing a replacement. They will almost always send it to me for free. Most of the major parts – the burners, the cooking grids – have five-year warranties. The rest, though, is way beyond warranty. They sell it all, and at a very reasonable price, but they usually will just send it out for free.

This past summer, the grill had seen the last of its days. The wooden frame/cart had seen better days, and the regulators had seen a bit too much heat over the years. The problem was that I couldn’t find one that was as good, and at that size.

There were these huge “stainless steel” behemoths, and crappy small grills. Nothing for someone that liked to grill, but didn’t want to give up a parking space for a Honda-sized grill.

So I called the Aussie Grill Company in Greeneville, TN, and told them my dilemma. They set me up with almost an entire new grill for around $50. What’s more? They don’t see what the big deal is. They make the best grill they can make, and do whatever they can to keep their customers happy; yet nearly everyone they talk to seems surprised by that.

We must always demand and expect quality. If something doesn’t work, let the company that made it know. If your store doesn’t carry something you need, ask them to.

Here’s the secret that’s become lost in all of this: They want to make you happy. Help them. Demand it!